Scandinavian Design Style Guide

by Jacqui Zuzgo 07/04/2021

Image by Monika Schröder from Pixabay

Scandinavian design is a popular style in exterior and interior home design. As the name might suggest, this style originated in Denmark, Sweden and Norway and combines several elements inspired by life in the Northern Hemisphere. While similar to other styles that share some of the same concepts, Scandinavian design is far more specific than what some might label simply as “minimalism.” Instead, it is a design style heavily inspired by its origins and location.

How do you know recognize Scandinavian design? Here are the basic elements of the style, inside and out:

Lots of Light

One of the key characteristics of Scandinavian design directly results from a unique location. The long nights and long winters of far northern climates mean people spend a lot of time inside. It also means that builders and homeowners alike try use every bit of natural light they have access to. Therefore you will see glass roofs, walls and an emphasis on large windows in homes built with Scandinavian design style in mind.

Cozy & Comfortable

So much time spent indoors also created an emphasis on comfortable interiors. Neutral color palettes and natural textures combine with soft lighting and practical-rustic features to create a sense of “hygge” or coziness. According to Scandification, this concept encapsulates the comfort and sheltering warmth of home and togetherness. Scandinavian design is all about inviting spaces where you can remain happy and comfortable through the winter.

Energy Efficient

Efficient heating is essential in cold climates, but Scandinavian architecture takes it a step further. These homes are usually very energy efficient, not only because of the insulation and heating systems but because of specific layouts meant to warm up quickly and stay that way. Scandinavian architects design the flow and shape of rooms to retain heat, keeping you comfortable without expending unnecessary energy.

Clean Lines

Scandinavian interior and exterior design emphasizes clean lines. Similarly to mid-century modern architecture, there is little embellishment and a preference for bold geometric shapes and angles. However, Scandinavian design is clean without being severe. It is also simple without being boring. Exteriors combine natural textures and soft color palettes with aesthetically interesting features like deep, asymmetrical gables and multi-level rooflines.

Connection With Nature

While Scandinavian architecture aims to be eye-catching visually, it also follows the concept of integrating with the surrounding environment. Scandinavian architecture works with the terrain rather than makes a bold contrast to it. This is where the natural textures and colors come into play for exteriors: softer, muted tones are pleasing to look at as part of a greater view. For interiors, Scandinavian design achieves a connection to nature through making that same beautiful view available to everyone inside: glass walls, skylights and windows keep you connected to the outside world even when you’re warm and cozy.

You can recognize and define Scandinavian design by all the above, but you can understand it further through the larger-scale public architecture in its locations of origin. These countries boast amazing architectural landmarks like the Oslo Opera House, Copenhagen City Hall and the Stockholm Public Library’s reading room. These and more serve as excellent sources of inspiration for anyone wanting to cultivate the elements of Scandinavian design.

About the Author

Jacqui Zuzgo

I have been a REALTOR® in Massachusetts since 1984 and hold both a salesman and broker license. I am currently affiliated with Five College REALTORS® located at 190 University Drive, Amherst, MA. Over my career, I have consistently been a Top Producer in the Pioneer Valley and have gained a reputation for being a strong-minded, no-nonsense negotiator in the industry. I also frequently rank highly on Boston’s Top 20 for sales in Western Massachusetts. Some of my best qualities include my listening and communication skills. I have time and again proven to work well under pressure with exceptional attention to detail. My commitment to my clients and professionalism is obvious in every transaction.

Representing both buyers and sellers in Hampshire and Franklin Counties, as well as assisting in relocations throughout the United States and globally has helped me embrace the need for quality performance and develop an acute and sincere sensitivity to people's needs. Honing in on what matters most is almost a sixth sense. Communication and awareness of the situation at hand produce a final result that has undoubtedly led to the large referral business I maintain.

Education has been a theme throughout my 30 years of experience. Well versed in technology and holding key designations have proven to be assets to my performance and dedication to the Real Estate field. My never-ending enthusiasm, availability, knowledge and drive make for a seamless transaction every client, every time.

I am a native of the Pioneer Valley. I am committed to sharing all the area has to offer in making your transition, whether long distance or short, a satisfying experience.


  • University of Massachusetts, Amherst - Bachelor of Science 1983
  • Top Individual Seller for Residential Sales in the Pioneer Valley since 2006.
  • #1#1 Realtor in the entire Franklin/Hampshire Counties for Millions Sold since 1999.
  • Highest producer in sales since 2004 in Franklin/Hampshire Counties.
  • ABR®– Accredited Buyer's Representative
  • CRS – Certified Residential Specialist (only 3% of REALTORS® hold a CRS)
  • e-PRO – Digital Marketing, Certified e-PRO Realtor®
  • GRI – Graduate, Realtors® Institute
  • SRES– Seniors Real Estate Specialist®

Biographical Highlights:

Life long, active member of the community, born & raised in the Pioneer Valley. Graduate of University of Massachusetts, Amherst, BS 1983.

Current Committee Involvement:

Member of the local Chamber of Commerce - Post Board of Director's member Volunteer for the Road to Recovery.

Greenfield Community College Foundation Board Member 

Greenfield Savings Bank Corporator

MLS Professional Standards Committee Member

Have a question for Jacqui? Jacqui's email: [email protected]